GE : TAG YOUR GREEN
We created the manifesto video for GE's new digital initiative Tag Your Green. Get Inspired, get involved, check out the TYG site
Published on:
2010
Advertising, Storytelling
- GE : TAG YOUR GREENWe created the manifesto video for GE's new digital initiative Tag Your Green. Get Inspired, get involved, check out the TYG site
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m ss ng p eces worked closely with the Vimeo team to write and create a compelling "world within a world" manifesto spot that showcases the new vimeo interface and features.
www.vimeo.com/newStorytelling, Advertising2012 -
The Internet is a thriving ecosystem that powers our economy and our society. PIPA and SOPA threaten the web.
Call your Senators today. Please visit stopthewall.us.Storytelling2012 -
m ss ng p eces holiday video card!Animation, Storytelling2011 -
IT'S ABOUT TIME
Have you ever felt like time is moving too fast?
Do you have trouble being 'in the moment' for longer than a few seconds?
INTRODUCING
The Present
The annual clock that tells time in seasons.
THE STORY
The Present tells the story of the seasons using subtle gradients of pure color to mark the Equinoxes & Solstices throughout the years.
The Present contains a custom microprocessor that was commissioned to accurately turn hours into months. The annual hand takes an entire year to complete a single clockwise rotation.
A prototype of The Present was turned on and set to September 22nd, the Autumnal Equinox of 2011.
Own it at - http://www.kickstarter.com/projects/scottthrift/the-presentProduct Design, Storytelling2011 -
The Climate Reality Project is bringing the facts about the climate crisis into the mainstream and engaging the public in conversation about how to solve it. TCRP helps citizens around the world discover the truth and take meaningful steps to bring about change.
m ss ng p eces collaborated with Climate Reality Project CMO Alex Bogusky and Al Gore's team to create and produce DenialHitstheFan.com and two spots that promoted the 24 Hours of Reality event on September 14-15th. In both projects, hilarious but sobering allegories ask us all to face the facts.
We also created 3 original documentaries: Doubt, Climate 101 and Grassroots.
@climatereality
#realityFilm, Advertising2011 -
Eric Epstein's visionary take on the new Memory Tapes song "Yes I Know" -http://najork.net/
Winner of the 2011 UK Music Video Awards "indie video"
Nominated for a Grammy for Best Music VideoStorytelling, Motion Graphics2011 -
Sam Fleischner directed this haunting music video for Panda Bear's Surfer's Hymn as a tribute to all the surfers taken by the sea.Music Video, Film2011 -
While conceiving of ways to introduce GE's new led light bulb, it was necessary to understand how the LED bulb came to be and where it stands in the history of light. The story of light is the incredible story of civilization itself. We have used light for survival, to learn by, to entertain and express ourselves, mold experiences, and illuminate our imaginations. Inspired by such a singular story we set out to create a handmade storybook fantasy illustrating milestones in the history of light. Each chapter invites us through the annals of history, leading to present day where a new set of possibilities are yet to be realized in the light of tomorrow.
Knowing that we were developing creative specifically for the imaginative TED audience allowed us to think big and inspire the best from the extraordinary team of artists it took to bring this story of light to life.Animation, Advertising, Stop Motion Animation2011 -
For the past 2 years m ss ng p eces has collaborated with Dark Igloo to create an intro film and a series of video slates for the Poptech conference. The theme of the 2011 gathering was The World RebalancingCreative Direction, Design, Video Arts2010 -
m ss ng p eces created a Visual Life profile for Intel featuring legendary creative advisor and designer Michael WolffAdvertising, Storytelling, Documentary2011 -
Alex Bogusky, one of the world’s most awarded creative directors, invites the TED community to help remake and rebrand capitalism in this short film, which was awarded an Honorable Mention from TED's Ads Worth Spreading.Documentary, Storytelling2011 -
On August 27th, 2009 Jonathan Harris turned 30 and began a simple ritual of taking one photo every day and posting it to his website before going to sleep.
This is a short film about Jonathan's project, made a few weeks after he stopped it, by Scott Thrift.
Music by Julio Monterrey at youthfaire.comStorytelling2011 -
The Festival of Ideas for the New City, May 4-8, 2011, is a major new collaborative initiative in New York involving scores of Downtown organizations, from universities to arts institutions and community groups, working together to affect change. http://www.festivalofideasnyc.com/
Music by Hess is MoreStorytelling, Animation2011 -
Teasing the release of Chairlift's next album, Jordan Fish directed this short film featuring highlights from upcoming songs.Music Video, Film2011 -
CONCEPT
Something is an art object that instigates creativity and wonder in the imagination of its beholder.
It is a vividly simple idea that bears no descriptive qualities outside of itself. Its purpose is to reveal subjective creative intelligence and spark imaginative ideas. Something is an idea that questions the nature of product, art, commerce, design and quality.
DESIGN
Something was imagined by Scott Thrift, a writer and filmmaker who was desperately questioning the fate of cinema in the 21st century. The idea of ‘something’ as a physical example of what films ‘do’ was the consequence of years of research and writing. The polished design of something is the result of over 500 prototypes Mr. Thrift developed by cutting, sanding and painting wood into the imagined shape of ‘something’.Magic, Product Design, Storytelling2011 -
What if by choosing the right pair of jeans, you could help save up to 16 million liters of water every year?* This was the question posed to us by Levis. They had an insight that the average pair of Levi's® jeans uses 42 liters of water per washing process and wanted m ssn g p eces to help tell their consumers about the revolutionary Levi's® Waterless™ line which uses up to 96% less water in the manufacturing process.
The Levi's Waterless™ line might sound like a simple numbers game, but we wanted to find a way to engage Levi’s consumers to help them see beyond that and help them understand that by making the right choice, we can all be part of the solution.
As part of the campaign Levi’s asked people to wash their jeans less, so we enlisted a team of young artists to take over a laundromat and use found materials to animate the Waterless™ story. We took what on paper was a simple bunch of boring facts and turned them into a fun and quirky stop-motion film. By riffing on some of the most popular styles in stop-motion around today we introduced the world to the Waterless philosophy in a fun and engaging way.
The Waterless film was posted on the Levi’s site and Facebook fan page and quickly generated a lot of discussion in many influential eco, trend and animation blogs. The Waterless campaign made a big splash on the internet by taking ordinary facts and presenting them in an new and extraordinary way.
To deliver the message to people in the wider world, we took to the streets of NYC for World Water Day and marched with hundreds of regular New Yorkers to symbolize the 3.7 mile walk that millions of people in developing countries are forced to undertake every day to collect drinking water. We then created an art piece in Union Square where water canisters spelled out the #waterless tag and generated buzz all over the city about the Waterless cause.
Together, the video and the World Water Day walk successfully increased brand awareness and generated thousands of comments as well as over 200k views on the videos.Advertising, Storytelling2011 -
Since 2007, TED has entrusted m ss ng p eces to tell the story beyond the TED Talk. Our films have an been integral tool for the TED organization, shared constantly with their speakers and sponsors as references.
Each year, mp has explored themes relevant to the TED brand, from the power of ideas and how they spread, to how the TED Talks themselves have become a worldwide phenomenon seen by over 350 million people.
Given unprecedented access into the organization and its members, we have gained a unique perspective into the TED community. We have created intimate profiles and friendships with some of the worlds most fascinating global leaders, thinkers, doers and artists. This knowledge is at the core of how we create meaningful media across audiences.
Our work for TED has been viewed in over 150 countries worldwide by over 150,000 people, and are often used as tools by TEDx events and conferences everywhereDocumentary2010 -
This immersive short film by m ss ng p eces takes you inside the psyche of Matthew Dear as he prepares for a live performance.Documentary, Film, Music2011 -
An ongoing effort to introduce computers to the human experienceStorytelling2011 -
In late 2006 William Kamkwamba, a young Malawian from a remote village, built a windmill from scrap material and a photo in a children's text book. His invention not only powered his family's home, but has inspired a community of supporters and fuels a promising future for sustainable development in his country. This is his story.
“Moving Windmills” won the “Best North American Filmmaker” award from Participant Media at the Pangea Day Film Festival. Since the film’s release, “Moving Windmills” has been screened at the World Economic Forum, the Consumer Electronics Show, and Columbia University’s African Economic Forum.Documentary, Storytelling2011 -
In 2006 we partnered with Cool Hunting and created ‘Cool Hunting Video’a weekly series that profiled artists and trends, reached over 150,000 subscribers on itunes and 30 million homes via Current TV and won the first every Webby Award for Film/Video variety show. In 2007 it was named one of Time Magazines ‘Best 5 Podcasts in the World’.Documentary, Design, Video Arts2011 -
m ss ng p eces created and produced the first digital campaign for GE Capital. By showcasing GE Capital’s relationships with Taylor Guitars, Polaris and JetBlue, the campaign humanized GE Capital by breaking down the sales of those companies into human experiences.
Banner creative extended the campaigns message by translating finance “lingo” with a playful twist. The campaign was a major success, building brand equity and awareness for GE Capital and shattering the campaign’s benchmarks.Advertising2010 -
m ss ng p eces created a series of films to re-brand french seed to scent company Robertet. The Seed to Scent program establishes a traceable link between the source ingredients and the final fragrance. In collaboration with Austin Advisory Group.Documentary, Storytelling, Advertising2010 -
Members Project from American Express presents the amazing story of twelve year old Katie Stagliano, founder of Katie's Krops. At nine years old, Katie planted a cabbage seedling in her backyard and was able to grow a forty-pound cabbage. It wasn't long bDocumentary, Advertising2010 -
Old School Meets New School in this Dark Igloo piece for Pro-Keds!Storytelling, Branding2011
